Global Pomegranate Juice Market is the high nutrient and colorful beverage obtained from the pomegranate tree which has the scientific name Punica granatum. It has a reputation for its intricate aroma and flavor which is achieved by applying pressure to the arils or seeds of the fruit of pomegranate. Owing to the high levels of antioxidants and vitamins and minerals, it has several health benefits such as it improves heart health and supports the digestive system besides possibly reducing inflammation as well. The pronounced deep red color indicates high content of anthocyanins and punicalagins that are the antioxidant representing constituents of this natural juice. Plentiful more, the pomegranate juice boasts its invigorating taste, which lies in the middle of sweet and tart, hence it was widely adored at first as healthy and medicinal beverage, later adapting as an essential ingredient in most cuisines in the world.

Iran’s share in the world market of pomegranate juice has been the highest among all regions in the world. Iran which is known as one of the largest producers of pomegranates worldwide benefits greatly from the geographic conditions as well as their significant cultivation practices which are reinforcing their primacy within the market. Iranian pomegranates are greatly preferred because of their good quality and taste. It also contributes in appreciable quantities of pomegranate juice to international markets.

Player Names

• Arvee (Iran)
• Gilan Gabala Canning Factory (Azerbaijan)
• Jia Neng Da (China)
• Lakewood (United States)
• Minute Maid (United States)
• Narni (Turkey)
• Ocean Spray Cranberries (United States)
• Orumnarin (Thailand)
• POMWonderful (United States)
• RW Knudsen Family (United States)
• Saide (Turkey)
• Sun Sun Shahd (Iran)
• Tropicana (United States)
• TTM Food (Turkey)

Segment Analysis

1. By Concentration

• Concentrated
• Non-Concentrated

2.  By Application

• Food and Beverage
• Confectionery
• Dairy
• Beverages
• Bakery
• Condiments
• Pharmaceuticals
• Cosmetics and Personal Care

3. By Distribution Channel

• Online
• Offline

Market Drivers

Pomegranate juice is a powerful juice that is famous for its many health benefits. It’s powerful with brain function, eye health, and it fight free radicals, making this berry a great ingredient for heart health, low blood pressure, and anti-inflammation. It’s the consumers’ trust in the health benefits these products boast pose to be as the very reason people keep demanding the drink carrying the pomegranate name. These days health and wellness are on the top of the agendas of the most countries, so the customers tend to look for natural and spread-out beverages. Pomegranate juice is one the best choice to consumers who foremost value health and follow a healthy diet because it contains natural components in the normal way. The beverage contains pomegranate juice not only taste such as a refreshing drink but also possess a useful property. Its uproarious marketing as a drunkard natural energy booster, immunity enhancer and anti-aging drink which are in demand by consumers seeking something more than only hydration level.

Market Trends

Pomegranate juice is not only in its natural form. These are enlarging their blend range with including other fruits and other attributes that are added into the drinks such as minerals and vitamins. Pomegranate juice is also mixing it with other beverages such as smoothies and tea. These mass-market and organic pomegranate juice segments are seizing attention. Consumers are ready to pay more for products if it perceives the quality to be higher, among which certifications or visions such as organic, non-GMO, and fair trade will be the top-most considerations. Ready-to-drink products and single-serve option are suitable to those people with limited time for a quick drink but on the go or have the need for a real quick one. This scenario has spurred a rise in pomegranate juice coming in bottles, cans, pouches and even as a powder form that is mixed with water.

Market Challenges

Pomegranates are seasonal fruits in most generally located in the North Hemisphere, starting from the month of September until February. This reduced number of crops at hand would affects a rather nowadays amount of the pomegranate juice in sell, what could even cause the prices to be flattened in some years and impossible to afford in some other seasons. Unlike, for example, orange juice which is available throughout the year, pomegranates are mostly harvested once a year and sometimes these results to low production which inadvertently leads to fluctuations in the prices of the pomegranate juice. The fact that weather, crop diseases and changes in demand might be significant components driving prices is a fact. Pomegranate juice is based on an intricate supply system inclusive of fragmenting, manufacturing, packaging and moving. Questions such as transportation delays, pivoting the stability condition of the warehouses, and quality control including the entire product quality are the main contributors to the operational excellence and end product improvement. Juice of pomegranate among many others of beverages, rivalry given are other fruit juices, soft drinks, energy drinks, and functional beverages. Separation from the competition and the successful execution of marketing tactics are among the key strategies to compete in this saturated space.

Market Opportunities

Healthier options are becoming more important choice for beverage consumers. Full of antioxidants, vitamins and minerals, the pomegranate juice is appealing to people who are might be regarded as the health conscious. The continuous rise in number of people who now believe in taking pomegranate juice as a health tonic to prevent illnesses opens a great opportunity for market growth. A functional drink called pomegranate juice is believed to help in the fields of heart wellbeing, anti-inflammatory, and digestion. The function Drinks demand continue to record positive growth; there are favorable market opportunities for those brands as pomegranate juices positioned as nutritious drinks. The fact that there is more demand for food and beverage products with natural and organic additives and preservatives than synthetic versions might be attributed to the increasing concern of people with artificial additives. Authentic pomegranate juice, for instance, obtained from organic pomegranates, fits these consumers’ inside-out and less processed apparel trend. This megatrend gives the chance for firms to use this as their selling point and solid foundation of pomegranate juice.

Regulatory Factors

The FDA of USA define guidelines for food safety, labeling, and health claims. The establishment’s management and application of the good agricultural practices (GAP) has the purpose of regulating the manufacture, mark of origin and shipping of pomegranate juice with the objective of this product having the desired quality, safety and convenience. The FDA may alert consumers of products that fail to meet required safety levels or are improperly labeled through its warning or recall programs. It performs the same function as FDA of the USA but pertaining to the European Union. It appraises the foods’ wellness after it have gone through the preliminary processing and provide scientific counseling to the European Commission and the member states. These two international organizations; FAO and WHO, respectively, are jointly managed. These forge international food standards, guidelines and codes of practices. It will develop norm setting for regulations of the quality, safety and labeling of pomegranate juice that are meant to be adopted by the members.

Competitive Landscape

The Global Pomegranate Juice Market is highly competitive and fragmented with major key players such as Lakewood, Minute Maid, Narni, Ocean Spray Cranberries, Orumnarin, POMWonderful. Market participants in the market of pomegranate juice struggle on the basis of different factors that include the quality of the product, pricing, distribution networks, brand recognition, and innovation. Quality is essential and consumers are no longer content with juices that are filled with parasites and food additives or are simply poor quality. Pricing-strategies could be accordingly changed targeting different market segments. Distribution networks are a key element of the last mile of getting to the consumers and this is why these are so important. Then consumer preferences are also beaten into pattern by recognition and loyalty to brands. Innovation, in the form of extension of new flavors or of entirely new formats, helps to create a difference which further leads to attracting more and more buyers in a highly competitive market.